Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...
Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you’ve got to consider the overall condition of your website...
Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...