by Bart Caylor | Apr 1, 2024 | Generation Z, Marketing Trends, Featured, Future of Higher Ed, Strategies, Tools
The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI. This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
by Bart Caylor | Mar 25, 2024 | social media, Marketing Trends, Blog, Featured, Strategies
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
by Bart Caylor | Feb 15, 2024 | Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting, Marketing Strategies
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
by Bart Caylor | Dec 11, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Teams
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
by Bart Caylor | Sep 11, 2023 | Tools, Marketing Trends, Featured, Future of Higher Ed
While it’s making a lot of headlines in financial sectors, blockchain technology has big potential for higher education institutions as well. When speaking about blockchain, it’s hard not to think about cryptocurrencies, like Bitcoin. But to understand its potential...
by Bart Caylor | Sep 4, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Marketing Strategies
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
