by Bart Caylor | Sep 22, 2025 | Marketing Strategies, Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
Modern enrollment pressures are reshaping what it means to succeed in higher ed marketing—so what future-ready marketing skills will your team need to keep pace? If you lead a college or university marketing department today, you’re no stranger to pressure....
by Bart Caylor | Sep 15, 2025 | Strategies, Marketing Strategies, content marketing, Marketing Trends, Featured, Websites, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Sep 8, 2025 | content marketing, Marketing Trends, Marketing Campaigns, Featured, Strategies, Generation Z, Marketing Strategies, Branding
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you’re like many higher ed marketers I speak with, you’re feeling the strain. You’re juggling tighter...
by Bart Caylor | Aug 25, 2025 | Marketing Strategies, Print Media, Future of Higher Ed, Strategies, Tools, Leveraging AI
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
by Bart Caylor | Aug 14, 2025 | Marketing Trends, Featured, Podcast, Marketing Strategies
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Jun 12, 2025 | Strategies, Branding, Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Podcast
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it’s a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well:...
