Can community play a role in producing higher graduation rates? I certainly think so. While many four-year institutions have always enjoyed solid graduation rates at around 63%, graduation rates for community colleges historically are in the teens, if not in the...
In Gen Z marketing, it’s important to understand the emotional needs and outlook of your target audience. In the blogosphere, much is made of the fact that Gen Z are digital natives who’ve never known life without the Internet, smart phones, and social media. To...
For many higher ed institutions, college homecoming is the flagship of their event marketing. To get the greatest marketing results out of your homecoming event, you’ve got to get it right. In fact, I believe homecomings can be the biggest opportunity for building...
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today. When you think of higher education institutions, I’ll bet the word “risk”...
Deploying a successful enrollment marketing strategy in-house can be overwhelming. Whether it’s because your school’s marketing team is short on resources, you lack experience, or you just need an outsider’s perspective – sometimes, the best decision an...
