by Bart Caylor | Aug 22, 2024 | Marketing Trends, Marketing Strategies, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Jul 29, 2024 | Marketing Strategies, Featured, Ideas, Strategies
Implementing an audience-centric marketing plan requires a strategic approach that places the prospective student at the heart of all your marketing efforts. As we discussed in an earlier blog post, audience-centric content is not only a smart approach to content...
by Bart Caylor | Jul 25, 2024 | Featured, Ideas, Strategies, Podcast, Marketing Strategies
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
by Bart Caylor | May 30, 2024 | Marketing Strategies, Fundraising Advancement, Advancement, Tools
Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...
by Bart Caylor | May 27, 2024 | Featured, Strategies, Marketing Strategies
Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies. This philosophy, if you will, is simple yet it has...
