by Bart Caylor | Sep 20, 2021 | Blog, Print Media, Higher Ed Marketing, Featured, Marketing Campaigns, Marketing Trends, Inbound Marketing, Marketing Strategies
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Jun 28, 2021 | Featured, Blog, Inbound Marketing, content marketing, Marketing Strategies
Storytelling is a powerful technique that should be woven into each and every marketing message. Here we explore how storytelling enhances data-driven marketing to produce incredible results. For years, I’ve held to the belief that understanding what questions your...
by Bart Caylor | Jun 21, 2021 | Email Marketing, Strategies, Featured, Blog, Marketing Campaigns, Inbound Marketing, content marketing
If you write and create marketing content, I don’t have to tell you about the power of connection to your audience. Personalized content is about taking that concept to the next level. You’ve probably heard the advice that you should “write to one person,” because if...
by Bart Caylor | Oct 26, 2020 | Email Marketing, Higher Ed Marketing, Featured, Enrollment, Marketing Campaigns, Inbound Marketing, Marketing Strategies
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Jun 29, 2020 | Ideas, Higher Ed Marketing, Featured, Blog, Inbound Marketing
Virtual reality (VR) and augmented reality (AR) aren’t exactly new anymore, but these technologies are still full of innovative college marketing potential. Let’s check your knowledge. How might your institution stand out with VR and AR? First off, let’s go over the...
by Bart Caylor | Mar 9, 2020 | Featured, Blog, Inbound Marketing, content marketing, Marketing Strategies
Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...
