by Bart Caylor | Jan 8, 2026 | Featured, Future of Higher Ed, Strategies
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
by Bart Caylor | Jan 1, 2026 | Higher Ed Marketing, Blog, Featured, Future of Higher Ed
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new social media platforms rise in prominence, and...
by Bart Caylor | Dec 29, 2025 | Marketing Trends, Featured, Future of Higher Ed, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
by Bart Caylor | Dec 18, 2025 | content marketing, Featured, Future of Higher Ed, Marketing Strategies
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
by Bart Caylor | Dec 8, 2025 | Tools, Featured, Ideas, Future of Higher Ed, Strategies, Leveraging AI
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
by Bart Caylor | Dec 1, 2025 | Future of Higher Ed, Strategies, Generation Z, Leveraging AI, Ideas, Marketing Strategies, Marketing Trends, Featured
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. It’s important for us to understand these trends in how students and their families think and behave. Why is it so...
