by Bart Caylor | Mar 10, 2022 | Podcast, Marketing Strategies, Marketing Campaigns, Featured, Strategies
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
by Bart Caylor | Mar 7, 2022 | Websites, Blog, Featured, Higher Ed Marketing
At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...
by Bart Caylor | Mar 3, 2022 | Content Roundup
Happy Friday from the team at Caylor Solutions. This week’s content roundup provides a one-stop shop for the top higher education marketing content of the week from across the Web and from our team here at Caylor. From the greater World Wide Web: Email Marketing...
by Bart Caylor | Mar 3, 2022 | Podcast, Websites, Featured, School Websites
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
by Bart Caylor | Feb 28, 2022 | social media, Enrollment, Blog, Featured, Higher Ed Marketing, Marketing Strategies
What social media networks do you focus on for enrollment marketing? Instagram, Facebook, Twitter, maybe Snapchat and TikTok, all seem like obvious choices. But what about LinkedIn Marketing Solutions? If you haven’t already, there are some pretty compelling reasons...
by Bart Caylor | Feb 24, 2022 | Featured, Marketing Strategies, Enrollment, Podcast
One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. No matter how good of a marketer you are, it’s hard to sell prospective students on an education with a tuition...
