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Featured Story
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
Discover how corporate partners can help transform higher education by bridging the gap between students and the workforce.
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
More from the blog
Fans First: Creating Superfans of Your School
Jesse Cole had a vision of giving fans of the Savannah Bananas the ultimate experience. Higher ed marketers can take away several tactics from Jesse’s book, Fans First, to create superfans of their schools.
Making the Case for a Liberal Arts Education
How do you make the case for a liberal arts education in today’s tech-driven world? Learn more with Hanover College’s Dr. Lake Lambert.
7 Essentials for Successful Lead Generation Campaigns
Lead generation campaigns are essential to keep your enrollment pipeline full. Here are 7 essentials for consistently successful campaigns!