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Featured Story
Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
7 Ways to Identify Your School’s Differentiators
Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
Should You Create an In-house Agency with Your Higher Ed Marketing Team?
In a bold move, Purdue University has restructured its marketing department into an in-house agency, now known as Purdue Brand Studio. This strategic transformation aims to elevate the university’s storytelling capabilities and align creative efforts with...
More from the blog
Leveraging Students as Co-Creators for Your Social Media Content
Creating all the social media content you need can be a difficult if not impossible task. Here is how Tulane uses co-created content to solve it.
10 Budget-Friendly Marketing Tools for Higher Education Marketers
Trying to find effective digital marketing tools that don’t break your higher ed marketing budget can be a drag. So we did the work for you! Check out these 10 budget-friendly marketing tools that can help boost your school’s brand!
Building a Story Vault: Empowering Storytelling in Your Marketing Process
Storytelling in marketing is an important part of content creation, but finding and curating these powerful stories is hard. Until now…