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Featured Story
Mobilizing Student Content Creators
Fighting to get it all done with a limited budget and short staff? Check out this powerful hack that can transform your social media results!
Embracing the CEO Mindset in Higher Ed Leadership
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
7 Ways to Identify Your School’s Differentiators
Do you know how your institution's differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand out to...
How Generative AI Tools Can Help You Survive the Enrollment Cliff
Even today, there’s still a lot of reticence among higher ed marketers to fully adopt generative AI tools in their enrollment strategies. At this point, everyone is playing around with ChatGPT, and everyone has been amused by the kinds of pictures that AI can...
Alumni Engagement for Powerful Digital Storytelling
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
More from the blog
A Sweet Symphony: Aligning Roles With an External Marketing Team
Collaboration is key in higher ed marketing. External marketing agencies bring a wealth of industry experience, from understanding current trends to translating institutional knowledge into actionable strategies. They work in concert with in-house teams to harmonize each party’s unique strengths.
Audience-Centric Content: Building Relationships Through Engagement
How can schools know if their brand messaging is resonating? Learn insights for creating audience-centric content.
How to Scale a Higher-Ed Marketing Strategy: 5 Questions to Bring Clarity
Ideas are limitless but budgets aren’t. Here are 5 questions to help you focus and find your most strategic areas for growth.