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Featured Story
15 More Gen Z Swag Ideas For Your Students
Fifteen ideas to help you create eye catching swag that resonates with Gen Z.
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
Unlock The Power of Continuous Learning
If there’s anything constant about higher ed marketing, it’s change! And that means that continuous learning needs to be a constant priority for our marketing teams. Social media algorithms shift without notice, new platforms like TikTok rise in prominence, and...
More from the blog
Embracing ChatGPT for Higher Education: Balancing Brand Authenticity with AI Innovation
Is there a way to maintain brand authenticity while taking advantage of AI technology? Absolutely! Here’s how.
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Fireflies.ai streamlines content creation, enhances collaboration, and provides deep audience insights, saving your team hours of work. Discover how this tool is perfect for adapting to today’s digital-first demands of higher ed marketing!
How-To’s Of Effective Content Marketing
Effective content marketing first identifies the story that it wants to tell, and then tailors its message to attractively tell that story to its target audience.