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Featured Story
10 Top AI Tools for Higher Ed Marketing
Discover the top AI tools transforming higher ed marketing! These are my personal favorites that can help you streamline tasks and boost creativity.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
15 More Gen Z Swag Ideas For Your Students
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What if there was...
Celebrating Innovation: The Key to Higher Ed Marketing Success
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
More from the blog
Deepfakes: How to Safeguard Your School’s Brand in the Age of AI
In a new age where AI can shape altered realities, deepfakes pose a legitimate threat to higher education brands. Schools need to have a plan in place to safeguard the reputation and trust of their institutions.
Brand Framework: Reshaping and Rediscovering Your School’s Promise
Transform your brand with insights from the University of Louisville’s journey. Discover the power of an effective brand framework!
The Five C’s of Building Great Teams in Higher Ed
Explore these practical strategies for building teams in higher ed with Kathy Kissane’s five C’s for building effective marketing teams.