Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Staying the Course: How Mission-Driven Leadership Anchors Christian Colleges
Learn how mission-driven leadership can help Christian colleges navigate crises, resist mission drift, and stay true to their core values in changing times.
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
Scaling AI Fluency for Marketing Teams: How ASU Leads with Innovation and Intent
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
Cost-Effective College Marketing Strategies for Enrollment Growth
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
When it comes to crisis communication in higher ed, having a plan isn't enough. It’s how you execute that plan—with clarity, empathy, and authenticity—that determines whether your community walks away traumatized or reassured. That truth became all too real for...
More from the blog
The Enrollment Cliff Is Real
Explore strategies for tackling the enrollment cliff and finding mission-fit students with insights from Bart’s book, Chasing Mission Fit.
7 Tips to Create a Program Page that Converts
A good program page does more than just inform, it converts! Here are seven tips to create engaging program pages that motivate your mission-fit student.
Leveraging Curiosity and Innovation in Higher Ed Marketing
To stay relevant, marketers have got to think outside of the box. Learn these insights into continual innovation in higher ed marketing!