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Featured Story

Mission-First Leadership: How Dr. Dondi Costin Anchors Liberty University in Faith

Discover how mission-first leadership helps institutions stay faithful to their calling, inspire teams, and avoid drifting from their core mission.

How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy

March 3, 2025 | Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

Discover how higher ed marketers can use AI to improve critical thinking, enhance strategy, and improve student recruitment.

Enrollment Growth Strategies That Transformed Defiance College

Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Recruiting, Leveraging AI

Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...

Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need

Featured, Future of Higher Ed, Strategies, Tools, Leveraging AI

Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Branding, Featured, Strategies

Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...

How to Get Better Content from AI Tools Like ChatGPT

Featured, Tools, Leveraging AI

Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...