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Featured Story
How to Appear on Google’s AI Search: A GEO Strategy for Colleges and Universities
Discover how colleges can use GEO to appear on Google’s AI Search—boosting visibility, trust, and brand recognition with mission-fit students.
Higher Ed Rebranding: Mission University’s Bold Transformation Story
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
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The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
Professional development isn’t taking a break from work, it’s strategic preparation to meet the new challenges of marketing.
How Higher Ed Leaders Can Build Transformational Brands
Learn from Dr. Nido Qubein on how to stand out in a crowded higher ed market with a transformational brand.
Implementing Generative AI in Higher Education
Implementing generative AI in higher education can be a daunting task. Here are practical steps to implement this transformative technology!