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Featured Story
AI and Authenticity: How Colleges Can Use Technology Without Losing Their Voice
Learn how AI and authenticity can coexist in higher ed marketing—without compromising your mission or message.
Trust, Vision, Change: Mastering Higher Ed Change Management
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
The Hidden ROI of AI in Higher Ed Marketing Campaigns
The ROI of AI in higher ed marketing is one of the most misunderstood—and most overlooked—conversations happening on campuses today. It’s easy to get swept up in the novelty of AI tools or overwhelmed by the hype around automation and efficiency. But when you’re...
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
Faith-Based Enrollment Marketing: Strategies That Reflect Your Mission
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
More from the blog
Why Marketing Literacy in Higher Education is Essential for Leaders
Marketing literacy in higher education is vital for leaders. Learn why it matters, its risks, and how to bridge the gap.
How to Use AI Tools in Higher Ed Marketing: A Practical Guide
Overwhelmed by generative AI options? This guide will show you how to use AI tools in higher ed marketing to simplify workflows, enhance creativity, and tackle your biggest challenges with confidence.
Why Generative AI Literacy is Non-Negotiable for Higher Ed Leaders
Leveraging AI technology transcends IT. Higher ed leaders must level-up their generative AI literacy to lead their schools into the future.