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Chapter 1 of Bart’s new book:

“Chasing Mission Fit”

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Featured Story

Higher Ed Rebranding: Mission University’s Bold Transformation Story

Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.

How Your Institution Can Attract Prospective Students With Non-Traditional Approaches

June 26, 2025 | Enrollment, Featured, Higher Ed Marketing, Strategies

There are many non-traditional approaches to education which can attract your mission-fit student, and you’ll find several benefits for your university by embracing them!

5 Ways AI in Higher Ed Marketing Teams Can Reduce Burnout

Featured, Tools, Teams

Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...

Mission-Fit Messaging: Doubling Down on Mission Is Growing Enrollment

Branding, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast

I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...

How to Market to Gen Z: Why Real Stories Outperform Perfect Branding

Featured, Future of Higher Ed, Strategies, Generation Z

If you're trying to figure out how to market to Gen Z, here's the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They've filtered thousands of ads, scrolled past millions of videos, and learned to tune out...

Mission-Driven Enrollment Is the Future of Christian Higher Ed

Branding, Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast

For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it's a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well: balancing...