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Featured Story
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Don’t wait until fall to discover who didn’t show up. Learn how tracking student behavior throughout the summer can prevent melt and keep your funnel on track.
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
AI Video Content Creation: How to Scale Authenticity and Engagement
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
Innovating Enrollment: UVM’s Bold Approach to Affordability & Retention
Innovating enrollment is no longer optional—it's essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today's landscape. That’s why...
More from the blog
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
Discover why marketing dual enrollment programs boosts enrollment, attracts mission-fit students, and delivers outstanding academic results.
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.
How to Market a College with a Small Budget
Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!