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Featured Story
Church Partnerships: A Strategic Key to Enrollment Growth
Discover how church partnerships can help faith-based colleges grow enrollment by reaching mission-fit students already gathering in trusted communities.
Marketing to the Entire Student Life Cycle
The student life cycle is not a fleeting encounter; it's an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and eventually,...
How to Market a Faith-Based College: Mission-Fit Marketing That Actually Works
How do you market a faith-based college in today’s noisy, competitive higher ed landscape? If your school is small, faith-driven, and budget-conscious, that question can feel overwhelming. But the truth is: you don’t need a massive marketing budget to reach the right...
Staying the Course: How Mission-Driven Leadership Anchors Christian Colleges
When it comes to navigating hardship, mission-driven leadership is the anchor that keeps faith-based institutions from drifting. Dr. Gayle Beebe, president of Westmont College, has lived this out across decades of service in higher education. From devastating...
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
More from the blog
Mission-Driven Innovation in Online Education
There is a huge need for innovation in online education. Kingswood University shows us a mission-driven approach.
10 Top AI Tools for Higher Ed Marketing
Discover the top AI tools transforming higher ed marketing! These are my personal favorites that can help you streamline tasks and boost creativity.
One-of-a-Kind: Marketing the Uniqueness of Your School
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content.