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Featured Story
The College Tour: A Peek at Schools Across the Country
One of the most common barriers to getting prospective students to your college tour is distance. See how Alex Boylan is making college tours accessible.
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
The 5 Elements of an Effective Fundraising Case Statement
If not brothers, fundraising and marketing are close cousins. Quite often, higher ed marketers are called on to help with the fundraising case statement and messaging. Throughout my career in higher ed marketing, I’ve been brought in to help raise annual funds, serve...
The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams
The idea of professional development is not a new concept, but sometimes it’s hard to see the connection between spending time in training and concrete marketing results. But I have seen the growth in marketing results that comes directly from the professional...
How Higher Ed Leaders Can Build Transformational Brands
Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape. A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
More from the blog
Win Student Loyalty with an Exceptional University Offering
One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering.
Higher Ed Donation Pages: How to Optimize Them
Almost every college or university depends on the generosity of their alumni and friends to help advance their mission. Unfortunately, many higher ed donation pages can be uninspiring, or worse yet, confusing or intimidating for users.
Finding Donors in a Shrinking Higher Education Market
How do you boost enrollment and find donors in a shrinking higher education market?