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Featured Story
From Inquiry to Integration: IU’s Seamless Enrollment Process
Learn how to create a seamless enrollment process that boosts student confidence, eliminates handoff gaps, and builds community from first inquiry to day one.
AI-Driven Predictive Analytics for Enrollment Forecasting
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
For many enrollment professionals, direct admissions is emerging as a powerful alternative to the traditional college recruitment model. The familiar funnel—starting wide with inquiries, narrowing through applications and admits, and hoping yield falls into place—is...
More from the blog
Cost-Effective College Marketing Strategies for Enrollment Growth
Learn how to market a college with a small budget by leveraging generative AI, social media, and strategic thinking.
Crisis Communication in Higher Ed: Pepperdine’s Wildfire Response
See how Pepperdine University redefined crisis communication in higher ed by prioritizing safety, faith, and storytelling during the California wildfires.
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
Learn how small colleges can stand out by using mission-fit marketing to attract the right students and increase enrollment effectively.