by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
by Bart Caylor | Sep 10, 2018 | Featured, Blog, School Websites
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...
by Bart Caylor | Apr 30, 2018 | Websites, Enrollment, School Websites, Uncategorized, Marketing Strategies
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
by Bart Caylor | Dec 18, 2017 | Websites, content marketing, Inbound Marketing, Blog, Featured
Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...
by Bart Caylor | Jun 19, 2017 | Blog, Featured, Higher Ed Marketing, School Websites
Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...
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