Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Websites, Uncategorized, Marketing Strategies, Enrollment, School Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...

15 Landing Page Performance Killers Afflicting Education Marketers

by Bart Caylor | Dec 18, 2017 | Featured, Websites, content marketing, Inbound Marketing, Blog

Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...

Hierarchy in Web Design: The Art and Science of Being Unforgettable

by Bart Caylor | Jun 19, 2017 | Blog, Featured, Higher Ed Marketing, School Websites

Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...

Why Your College Website Should Have Evergreen Content

by Bart Caylor | Jun 12, 2017 | Featured, content marketing, Blog, School Websites

You know that posting fresh, new content often is essential to keep your site high in search engine rankings and bring back your audience for multiple visits. But you also need to create evergreen content for your college website. Here’s why. What is...