3 Questions Your Student-Centric Content Should Answer

by Bart Caylor | Aug 14, 2023 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies

Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...

5 Small School Marketing Tips for a Tight Budget

by Bart Caylor | Oct 31, 2022 | School Websites, content marketing, Marketing Budgets, Enrollment, Blog, Featured

With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...

How Colleges Can Use Geotargeting to Improve Website Performance

by Bart Caylor | Mar 9, 2020 | Featured, Blog, Marketing Strategies, content marketing, Inbound Marketing

Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Blog, Websites, Featured, School Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.   Each higher education website is as distinct as the college or university it represents.  Yet if there...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...