by Bart Caylor | Feb 16, 2026 | Featured, School Websites, Websites
UX mistakes are one of the most common—and costly—reasons prospective students abandon university websites before ever requesting information or starting an application. For most colleges, your website is often the first “campus visit” a prospective...
by Bart Caylor | Jan 5, 2026 | content marketing, Featured, Content Roundup
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
by Bart Caylor | Aug 14, 2023 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
by Bart Caylor | Oct 31, 2022 | content marketing, Marketing Budgets, Enrollment, Blog, Featured, School Websites
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Mar 9, 2020 | content marketing, Inbound Marketing, Blog, Featured, Marketing Strategies
Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...
