10 Common Topics We’ve Seen In Hundreds Of Website Audits

10 Common Topics We’ve Seen In Hundreds Of Website Audits

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
15 Landing Page Performance Killers Afflicting Education Marketers

15 Landing Page Performance Killers Afflicting Education Marketers

Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so significant. The first thing you need to know… Without high-performance...
Hierarchy in Web Design: The Art and Science of Being Unforgettable

Hierarchy in Web Design: The Art and Science of Being Unforgettable

Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...
Why Your College Website Should Have Evergreen Content

Why Your College Website Should Have Evergreen Content

You know that posting fresh, new content often is essential to keep your site high in search engine rankings and bring back your audience for multiple visits. But you also need to create evergreen content for your college website. Here’s why. What is...
Writing Effective Web Copy for Higher Education Marketing

Writing Effective Web Copy for Higher Education Marketing

Writing copy for the web can’t be a second-thought, left-to-chance job for the higher education marketer—the online world is native to your audience. So today I’m sharing five copywriting principles for the web that the greatest marketers use to keep their...