by Bart Caylor | Oct 16, 2023 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
As mounting loan debt for American students continues to be a hot-button issue, college affordability should be at the forefront of higher ed marketing efforts for your school. According to a national survey by Discover Student Loans, 70 percent of American families...
by Bart Caylor | Oct 12, 2023 | Featured, Strategies, Podcast
A practical SEO strategy is critical to the success of your other marketing assets, such as your school’s enrollment website. When you have a solid search engine optimization strategy in place, consistent traffic to your website and any other content piece that you’ve...
by Bart Caylor | Sep 4, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Marketing Strategies
I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
by Bart Caylor | Aug 14, 2023 | content marketing, Blog, Featured, Higher Ed Marketing, Strategies
Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
by Bart Caylor | Jul 24, 2023 | Blog, Featured, Higher Ed Marketing, Teams, Marketing Strategies
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
