Building a Story Vault: Empowering Storytelling in Your Marketing Process

Building a Story Vault: Empowering Storytelling in Your Marketing Process

Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing!  Storytelling is a powerful way of persuasion.  As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion

Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion

Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
Empathic Storytelling: Identifying Appropriate Content for Your Audience

Empathic Storytelling: Identifying Appropriate Content for Your Audience

While it is a challenging thing to do, empathic storytelling is worth every effort as it elevates your education brand in the minds of your target audiences.  In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs...
How to Articulate Brand Distinctives

How to Articulate Brand Distinctives

Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling.  As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals.  But you don’t...
Tugging the Heartstrings with Emotive Storytelling

Tugging the Heartstrings with Emotive Storytelling

Whether you’re a small faith-based college or one of the largest schools in the country, emotive storytelling is a powerful marketing tool. First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your...