PPC Archives | Caylor Solutions

Leveraging Google Discovery Ads for Higher Education

by Bart Caylor | Feb 24, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns, Marketing Strategies

Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...

My Experience with Enrollment Marketing Banner Ads

by Bart Caylor | Mar 18, 2019 | Blog, content marketing, Featured, Inbound Marketing, Marketing Campaigns, Marketing Strategies

Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...

5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click

by Bart Caylor | May 8, 2017 | Blog, Featured, School Websites

Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...