by Bart Caylor | Nov 17, 2022 | Strategies, Podcast, Featured
When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
by Bart Caylor | Nov 3, 2022 | Featured, Strategies, Podcast
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
by Bart Caylor | Dec 28, 2020 | content marketing, Enrollment, Blog, Featured, Ideas, Email Marketing
The turn of a new year is always an exciting time. It’s a fresh start, a chance to try new things and improve. And for enrollment marketers, it’s a chance to create an exciting digital marketing plan for 2021 that will take your admissions to the next level. I’ve...
by Bart Caylor | Feb 24, 2020 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
by Bart Caylor | Mar 18, 2019 | Marketing Strategies, content marketing, Inbound Marketing, Marketing Campaigns, Blog, Featured
Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
