Online advertising is fraught with challenges. But here are the tactics I’ve seen work in enrollment marketing banner ads. If you search for “enrollment marketing banner ads” on Google, you’ll find some articles insinuating that banner ads are not just a “must-have”...
Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...
