by Bart Caylor | Sep 20, 2021 | Marketing Trends, Marketing Strategies, Inbound Marketing, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Print Media
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Generation Z
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
by Bart Caylor | Jun 22, 2020 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Generation Z
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...
by Bart Caylor | Jan 20, 2020 | Enrollment, Blog, Featured
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...
by Bart Caylor | Dec 2, 2019 | Higher Ed Marketing, content marketing, Blog, Featured
Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing. A while back, I talked about a recent study that put new light on something enrollment marketers already knew… kind of. We all...
