by Bart Caylor | Apr 28, 2022 | Generation Z, Podcast, Marketing Strategies, Featured, Higher Ed Marketing
In higher ed marketing, you’ve got to stay current with the latest sensibilities of upcoming students. It used to be all the attention was given to understanding and crafting messaging for Millennials. Now, Millennials are starting to take the reins of the modern...
by Bart Caylor | Sep 20, 2021 | Higher Ed Marketing, Print Media, Marketing Strategies, Inbound Marketing, Marketing Trends, Marketing Campaigns, Blog, Featured
Since direct mail has been around since the dark ages, I wouldn’t blame you if you weren’t super excited about it these days. Digital marketing tools tend to be front and center in strategic planning for good reason. They’re agile, trackable, and target prospects...
by Bart Caylor | Oct 5, 2020 | content marketing, Blog, Featured, Higher Ed Marketing, Generation Z
Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...
by Bart Caylor | Jun 22, 2020 | Blog, Featured, Higher Ed Marketing, Future of Higher Ed, Generation Z
With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...
by Bart Caylor | Jan 20, 2020 | Enrollment, Blog, Featured
In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...