15 More Gen Z Swag Ideas For Your Students

15 More Gen Z Swag Ideas For Your Students

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse

Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse

To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
5 Ways You Can Elevate Your Student Ambassador Team

5 Ways You Can Elevate Your Student Ambassador Team

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
Marketing to Gen Z for Traditional Admissions

Marketing to Gen Z for Traditional Admissions

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
15 Gen Z Swag Ideas for Your Students

15 Gen Z Swag Ideas for Your Students

As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...