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15 More Gen Z Swag Ideas For Your Students

15 More Gen Z Swag Ideas For Your Students

by Bart Caylor | Jan 6, 2025 | Marketing Strategies, Featured, Ideas, Generation Z

Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever.  This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
5 Social Media Trends for Higher Ed Marketers in 2024

5 Social Media Trends for Higher Ed Marketers in 2024

by Bart Caylor | Mar 25, 2024 | social media, Marketing Trends, Blog, Featured, Strategies

With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse

Web 3.0: Personalized Marketing in an AI-Enhanced Metaverse

by Bart Caylor | Sep 18, 2023 | Blog, Featured, Future of Higher Ed

To say a lot has changed since I last wrote about the Metaverse in July 2022 would be an understatement. Back then, the idea of the Metaverse was much more exciting than its operational state. That’s because, holistically, the technical hurdles in Mark Zuckerberg’s...
5 Ways You Can Elevate Your Student Ambassador Team

5 Ways You Can Elevate Your Student Ambassador Team

by Bart Caylor | May 1, 2023 | Blog, Featured, Higher Ed Marketing, Generation Z, Teams

A few weeks before posting this article, I was part of a great conversation with George Olesen, CEO of The Ambassador Platform, about empowering a school’s student ambassador team. (Check out our interview with George on The Higher Ed Marketer podcast here!) He...
Marketing to Gen Z for Traditional Admissions

Marketing to Gen Z for Traditional Admissions

by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us