generation z Archives | Caylor Solutions

How to Increase Student Retention with Education Marketing

by Bart Caylor | Oct 5, 2020 | Blog, content marketing, Featured, Generation Z, Higher Ed Marketing

Marketing shouldn’t stop when a prospect becomes a student. Here are ways to use education marketing to increase student retention and continue building your brand. In education marketing, the emphasis is almost entirely on the prospective student with the goal of...

Marketing to Multiple Generations

by Bart Caylor | Jun 22, 2020 | Blog, Featured, Future of Higher Ed, Generation Z, Higher Ed Marketing

With every generation, education marketers must consider changes in culture. Especially when marketing to multiple generations, you’ve got to mark the cultural differences well. For years, Millennials have dominated the minds and strategies of education and enrollment...

What Does the “Gig Economy” Mean for Enrollment Marketing?

by Bart Caylor | Jan 20, 2020 | Blog, Enrollment, Featured

In the last thirty years, there’s been a gigantic change in the way people work – the “gig economy.” Despite the challenges it brings, there are a lot of advantages for enrollment marketers. At its core, enrollment marketing is the process that education institutions...

Legacy Mothers: Your Enrollment Marketing Ally

by Bart Caylor | Dec 2, 2019 | Blog, content marketing, Featured, Higher Ed Marketing

Legacy mothers are the heart and soul of their family. They’re also one of the most powerful allies you can get in enrollment marketing. A while back, I talked about a recent study that put new light on something enrollment marketers already knew… kind of. We all...

Two Things about Gen Z Prospective Students Every Marketer Must Know [New Study]

by Bart Caylor | Apr 22, 2019 | Blog, content marketing, Featured, Future of Higher Ed, Generation Z

Higher ed enrollment marketers have had their sights set on Millennials for a while now. But it’s time to change your strategy to reach Gen Z prospective students. According to William Strauss and Neil Howe, authors of Millennials Rising, Millennials are anyone born...