by Bart Caylor | Dec 31, 2018 | Marketing Strategies, Blog, Featured, Higher Ed Marketing
Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...
by Bart Caylor | Nov 28, 2018 | Higher Ed Marketing, Marketing Strategies, Marketing Trends, Blog, Featured, Print Media, Ideas
Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...
by Bart Caylor | Nov 26, 2018 | Marketing Strategies, content marketing, Blog, Featured
Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide. For many businesses and households, it’s time to start looking ahead to a new year. But for those of us...
by Bart Caylor | May 28, 2018 | content marketing, Blog, Featured, Higher Ed Marketing, Branding, Marketing Strategies
The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours? Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in...
by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
