How to Market to First-Generation Hispanic Students

How to Market to First-Generation Hispanic Students

There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students.  There is little we can do about the numerous factors making up the looming enrollment cliff.  Continuing effects from the COVID-19...
Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion

Equity in Education: Marketing Your Institution’s Commitment to Diversity and Inclusion

Communicating what your school is doing to promote equity in education isn’t just a good idea. It’s part of an effective enrollment marketing strategy. Your prospects expect you to give them the tools to succeed, no matter who they are, no matter where they’re from....
The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

The DEI Viewfinder: A Practical Tool for Highlighting Inclusion

Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today, but it is far from easy to implement. The DEI Viewfinder is a practical tool that can help make this difficult goal a reality for you and your marketing team.   Marketing...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...