by Bart Caylor | Jun 9, 2025 | Branding, Marketing Strategies, content marketing, Featured, Strategies
Brand awareness is often touted as the holy grail of marketing—but for small colleges and universities, it can quickly become a distraction. When you’re operating with a lean budget and enrollment targets that keep you up at night, every marketing dollar must...
by Bart Caylor | Mar 25, 2024 | Featured, social media, Marketing Trends, Blog, Strategies
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
by Bart Caylor | Jan 23, 2023 | Advancement, Email Marketing, Print Media, Marketing Budgets, Blog, Featured
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Jan 19, 2023 | Branding, Featured, Podcast
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
by Bart Caylor | Dec 22, 2022 | Featured, Podcast, Branding
Terms like “brand storytelling” and “purpose driven” are powerful concepts that we should leverage in the education marketing space. When applied correctly, these principles create a win-win situation for the student and the school by attracting and qualifying...
