Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren’t just nostalgic supporters or fundraising prospects—they’re living proof of your institution’s value. They carry your brand into...
Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...
Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...
Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...
Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...
