alumni Archives | Caylor Solutions

7 Ninja Hacks for Your Alumni Blog

by Bart Caylor | Nov 27, 2017 | Blog, content marketing, Featured, Higher Ed Marketing

Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...

6 Stories Your Alumni Newsletters Should be Telling

by Bart Caylor | Nov 20, 2017 | Blog, content marketing, Featured

Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...

The 5 Irreplaceable Pillars of Alumni Digital Marketing

by Bart Caylor | Nov 6, 2017 | Blog, content marketing, Featured, Higher Ed Marketing

Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...

7 Game-Changing Ideas for College or University Homecoming

by Bart Caylor | Sep 18, 2017 | Blog, Featured, Higher Ed Marketing, Print Media

Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...

10 Alumni Event Marketing Hacks

by Bart Caylor | Sep 11, 2017 | Blog, Featured, Higher Ed Marketing

Fall comes to private college and university campuses with the fragrance of apple cider… and Alumni Relations events! It’s time to crank up your alumni cultivation efforts — so here’s how to get the most out of your alumni event marketing this season. 1....