by Bart Caylor | Jul 27, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Ideas, Strategies, Recruiting
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jul 9, 2026 | Advancement, Marketing Strategies, Featured, Strategies
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren’t just nostalgic supporters or fundraising prospects—they’re living proof of your institution’s value. They carry your brand into...
by Bart Caylor | Nov 27, 2017 | Blog, Featured, Higher Ed Marketing, content marketing
Keeping your alumni blog up-to-date is a building block of your alumni marketing strategy. But it can be a bit of a pain for an over-worked, higher education marketer like yourself. So leverage these 7 ninja hacks to make your alumni blog a big success. Ninja Hack #1:...
by Bart Caylor | Nov 20, 2017 | content marketing, Blog, Featured
Your alumni newsletters are one of the most powerful marketing tools available to you. So make sure they say what they need to say to increase your open and click through rates. Since the early days, American marketers have created and published newsletters as a means...
by Bart Caylor | Nov 6, 2017 | content marketing, Blog, Featured, Higher Ed Marketing
Alumni marketing is presented with significant and unique challenges that digital marketing is well equipped to solve. But you must have these five pillars in place to make it work. There are several big hurdles for the alumni marketing department to jump over that...
