by Bart Caylor | Mar 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing
Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
by Bart Caylor | Mar 20, 2023 | Enrollment, Blog, Featured, Future of Higher Ed, Strategies
Since the pandemic, I’ve heard a lot of chatter about the impending “enrollment cliff.” Prevailing projections imply that higher ed institutions will see a significant decline in new students after 2025. So what’s the worst-case scenario for enrollment marketing...
by Bart Caylor | Apr 3, 2023 | content marketing, Blog, Featured, Higher Ed Marketing
Content marketing is the most powerful tool you have for attracting right-fit students to your college or university. The basic idea for this kind of marketing is simple: create content that provides value to your audience while building trust and authority. As they...
by Bart Caylor | Apr 24, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
by Bart Caylor | Nov 6, 2023 | Marketing Campaigns, Fundraising Advancement, Blog, Featured, Giving
During my nearly 30 years in higher ed marketing, fundraising appeal letters have been the bedrock of alumni and donor development. They’re especially relevant as we inch closer to the end of 2023. That’s because about 30% of nonprofit donations happen during...
