by Bart Caylor | Jul 2, 2021 | Content Roundup
I read and watch and listen to a lot of content throughout the week. I talk with colleagues about what is working and not working for them in order to keep learning. Each week, I share some of the highest quality higher ed marketing content. On Fridays, we wrap up...
by Bart Caylor | Aug 12, 2021 | Content Roundup
Your one-stop shop for the top higher education marketing content of the week. From the greater World Wide Web: 9 Content Marketing Tools for Small and Medium-Sized Businesses from Campaign Monitor. I know several of you are one-person departments trying to wear many...
by Bart Caylor | Jul 3, 2014 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed
We recently came across a set of new data from the Uversity and Chegg student survey. The complete deck can be downloaded directly from the Uversity site, but we thought a quick overview in the form of an infographic would be helpful to illustrate the data for web and...
by Bart Caylor | Jul 6, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas
How to Care for and Train Your Social Media Strategy Far too often, social media is a “pet project” for an organization rather than a critical part of the marketing mix. Without a well defined strategy, your social media might be going to the dogs. In 2010...
by Bart Caylor | Aug 11, 2015 | social media, Blog, Featured, Higher Ed Marketing, Ideas
Don’t Ignore Your Audience! One of our more popular posts has been about how your social media may be missing the mark. It struck a nerve because so many organizations rush to jump on the latest marketing tool without really having a strategy and a plan. In that...
