7 Ways to Identify Your School’s Differentiators
To stand out in a crowded market, you need to know exactly what makes you different. Identifying your differentiators will help!
Branding
Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you create content marketing in higher education will impact their experience.
The visitors that come to your site are seeking answers to their questions. Recognize that they are on an intense hunt for information and reward them by organizing your content in logical and consistent ways.
Consider updates to your site that:
Be sure that the organization and labeling of content is with the user in mind. While your institution may organize departments by school or college, the end user may not be familiar with that structure. Keep it simple for them to understand the majors you offer and find the terms they are seeking. Also consider the logical organization of content that is clean and concise.
If you’re looking for more help with content marketing, let us know. My team and I will be happy to help make your life a little easier.
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