How to Use AI Tools in Higher Ed Marketing: A Practical Guide

by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools

Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...

Assembling Your Education Marketing Team [Part 2]

by Bart Caylor | Jan 21, 2019 | Blog, Featured, Higher Ed Marketing

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...

Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | social media, Blog, Featured

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...

Instagram Marketing for Education

by Bart Caylor | Jul 13, 2020 | social media, Blog, Featured, Higher Ed Marketing

Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...

Generative AI in Higher Ed Marketing: Take Your Time Back

by Bart Caylor | Sep 4, 2023 | Marketing Strategies, Marketing Trends, Blog, Featured, Future of Higher Ed, Tools

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...