by Bart Caylor | Mar 9, 2020 | Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured
Guest post by Michael Oguine and Kyle Pucko. Kyle is Co-Founder of GeoFli – a geotargeting software company launched in 2015 in beautiful Missoula, Montana. Each year, millions of prospective college students around the world scour the Internet in hopes of...
by Bart Caylor | Apr 12, 2021 | Marketing Strategies, content marketing, Blog, Featured
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
by Bart Caylor | Feb 17, 2025 | Featured, Tools, Leveraging AI
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
by Bart Caylor | May 4, 2020 | social media, Blog, Featured
Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...
by Bart Caylor | Mar 25, 2024 | social media, Marketing Trends, Blog, Featured, Strategies
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
