by Bart Caylor | Apr 12, 2021 | Marketing Strategies, content marketing, Blog, Featured
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
by Bart Caylor | Nov 18, 2021 | Marketing Strategies, Featured, Podcast
Most people in education have a strong desire to give everyone the opportunity to learn. Can that be done for those who are deaf? Absolutely! Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the...
by Bart Caylor | Jul 18, 2022 | Blog, Featured, Higher Ed Marketing
Higher education marketing terminology is constantly growing and expanding. There’s always some new technology or strategy disrupting the space with new terms that you’ve got to learn in order to keep up with it all. But there are some foundational terms that every...
by Bart Caylor | Feb 17, 2025 | Featured, Tools, Leveraging AI
Are you struggling to get high-quality content from AI tools like ChatGPT? You’re not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I...
by Bart Caylor | May 4, 2020 | social media, Blog, Featured
Facebook, the most popular social network in the world, is likely the centerpiece of your higher ed social media presence. But using it is not the same as having a solid Facebook strategy. First, let me address a frequently asked question: “Should we still be on...
