by Bart Caylor | Jan 13, 2025 | Featured, Ideas, Tools, Leveraging AI
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
by Bart Caylor | Mar 30, 2023 | Featured, Strategies, Podcast
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation. Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities. That’s good, but we have to...
by Bart Caylor | Mar 14, 2022 | Marketing Strategies, content marketing, Marketing Trends, Blog, Featured
Stories are powerful marketing tools. Here’s an introduction into brand storytelling for higher ed marketers. Content marketing has now become the rule rather than the exception for higher education marketers. Back in 2013, a guy named Joe Pulizzi wrote a book called...
by Bart Caylor | Sep 1, 2015 | Blog, Featured, Higher Ed Marketing, Ideas
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...
by Bart Caylor | Nov 30, 2020 | content marketing, Enrollment, Blog, Featured, Ideas
Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
