by Bart Caylor | Sep 1, 2025 | Featured, Future of Higher Ed, Tools, Leveraging AI
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
by Bart Caylor | Aug 25, 2025 | Strategies, Marketing Strategies, Print Media, Future of Higher Ed, Tools, Leveraging AI
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
by Bart Caylor | Aug 21, 2025 | Featured, Podcast, Tools, Leveraging AI, Marketing Trends
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Aug 18, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, School Websites, Featured
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
by Bart Caylor | Aug 4, 2025 | Featured, Strategies, Tools
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you’re leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this...
by Bart Caylor | Jul 31, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Tools
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
