by Bart Caylor | Jul 21, 2025 | Featured, Future of Higher Ed, Tools
AI-powered video is changing the way higher ed marketers connect with students, families, and alumni. If you’re part of a small marketing team, chances are you’ve felt stretched. You need more content across more channels, but your time and resources haven’t grown to...
by Bart Caylor | Jul 14, 2025 | Generation Z, Featured, Ideas, Future of Higher Ed, Tools, Leveraging AI
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
by Bart Caylor | Jul 7, 2025 | Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI, Higher Ed Marketing, Featured
AI-driven student journeys could soon become a defining feature of how colleges and universities engage prospective students. It’s not fully the norm yet—but it’s coming. And for small teams managing tight budgets and increasing enrollment pressure, this emerging...
by Bart Caylor | Jun 30, 2025 | Featured, Future of Higher Ed, Strategies, Tools
AI-driven chatbots are transforming how colleges and universities connect with prospective students, current students, and alumni—but can they do it authentically? If you’re working at a small, private institution, you already know the challenge. Your team is doing...
by Bart Caylor | Jun 23, 2025 | Featured, Tools, Teams
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
by Bart Caylor | May 22, 2025 | content marketing, Marketing Trends, Featured, Strategies, Podcast, Tools, Marketing Strategies
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
