by Bart Caylor | Aug 21, 2025 | Featured, Podcast, Tools, Leveraging AI, Marketing Trends
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Aug 18, 2025 | Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
by Bart Caylor | Aug 4, 2025 | Tools, Featured, Strategies
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you’re leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this...
by Bart Caylor | Jul 31, 2025 | Tools, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 28, 2025 | Tools, Featured, Strategies, Leveraging AI
AI-driven predictive analytics for enrollment forecasting is no longer a futuristic concept—it’s a practical solution for institutions feeling the weight of unpredictable yield, shrinking demographics, and the constant pressure to do more with less. For decades,...
by Bart Caylor | Jul 24, 2025 | Featured, Strategies, Podcast, Tools
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
