You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
Church partnerships may be one of the most underutilized tools in the enrollment toolbox for faith-based colleges and universities. The enrollment cliff isn’t a future projection anymore—it’s already reshaping the landscape of higher education. As the number of...
When it comes to navigating hardship, mission-driven leadership is the anchor that keeps faith-based institutions from drifting. Dr. Gayle Beebe, president of Westmont College, has lived this out across decades of service in higher education. From devastating...
Higher ed marketing leadership is no longer just about managing campaigns—it’s about shaping the university’s brand, reputation, and public perception. With shifting demographics, rising skepticism about the value of a degree, and the ever-expanding digital...
