by Bart Caylor | Dec 27, 2021 | Fundraising Advancement, Branding, social media, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Ideas, case-studies
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Nov 4, 2021 | social media, Featured, Podcast
University executives can be powerful advocates for their schools through social media. Here’s how Walter Kimbrough built his successful social media presence and how that’s helping Dillard University. Traditionally, marketing budgets had to be larger than life...
by Bart Caylor | Nov 1, 2021 | Featured, Marketing Strategies, social media, Blog
Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...
by Bart Caylor | Sep 6, 2021 | Marketing Strategies, social media, Marketing Trends, Blog, Featured
If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
by Bart Caylor | May 31, 2021 | social media, Blog, Featured
Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now, in...
by Bart Caylor | Dec 14, 2020 | social media, Blog, Featured, Strategies
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
