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You Need a Mobile App: Why a Website Isn’t Enough

You Need a Mobile App: Why a Website Isn’t Enough

by Bart Caylor | Jan 13, 2022 | Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Enrollment, Featured, Podcast

Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...
Talk Less, Listen More: The Story Behind the “Heroes Made Here”

Talk Less, Listen More: The Story Behind the “Heroes Made Here”

by Bart Caylor | Jan 6, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Podcast

New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
How Schools Are Succeeding with One-to-One Video and TikTok

How Schools Are Succeeding with One-to-One Video and TikTok

by Bart Caylor | Dec 16, 2021 | Future of Higher Ed, Strategies, Generation Z, Podcast, Featured, content marketing

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection

by Bart Caylor | Dec 9, 2021 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast

Creating a sense of belonging is a powerful way for your school to cultivate new students. In this post, we explore how you can leverage this concept to boost your admissions results. One of the greatest needs we have as human beings is to belong to a tribe. “A tribe...
Student Success = Institution Success

Student Success = Institution Success

by Bart Caylor | Dec 2, 2021 | Podcast, Marketing Strategies, Marketing Trends, Featured, Ideas, Future of Higher Ed

By getting all teams to promote the success of each student, educational institutions can ensure their own success. See how enrollment marketing is key to student success in this post. There are lots of factors that go into what makes an educational institution...
How to Improve Your Institution’s Inclusion Marketing

How to Improve Your Institution’s Inclusion Marketing

by Bart Caylor | Nov 18, 2021 | Featured, Podcast, Marketing Strategies

Most people in education have a strong desire to give everyone the opportunity to learn. Can that be done for those who are deaf? Absolutely! Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us