One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
Recent demographic shifts and an increasingly diverse higher education landscape mean that multicultural marketing is no longer a specialty—it’s a necessity. With the rapid growth of diverse populations, especially among Hispanic students and other multicultural...
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back – or even reverting back to last...
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
