by Bart Caylor | Feb 13, 2023 | Branding, Blog, Featured, Higher Ed Marketing, Ideas
“Brand is just a perception, and perception will match reality over time.” — Elon Musk Brand perception can be a murky subject. Not to be conflated with brand awareness, how familiar people are with your school, brand perception is how your intended audiences feel...
by Bart Caylor | Jan 9, 2023 | Higher Ed Marketing, Branding, Blog, Featured, Ideas, Advancement
Homecoming is one of the greatest times for your students and alumni to flex their school spirit. Of course, these memorable events don’t just pop out of thin air. You’ll need a dedicated homecoming marketing team to set the table. From the event planner to the...
by Bart Caylor | Dec 19, 2022 | social media, Blog, Featured, Ideas, Branding
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
by Bart Caylor | Nov 10, 2022 | Featured, Ideas, Strategies
One of the first things a good marketer does is to analyze their competition. In the world of higher education, that holds even more true than for our nonprofit counterparts. So what’s the big deal? Isn’t competition supposed to be healthy? Yes. Until it’s not. ...
by Bart Caylor | Sep 26, 2022 | Branding, Blog, Featured, Ideas, Generation Z
As a father of up-and-coming college students, I try to be mindful of desirable Gen Z swag. School-branded products have been a marketing staple for generations. But what might have been hot-ticket items for millennials, like lanyards or carabiner clips, are a bit...
by Bart Caylor | Dec 27, 2021 | social media, Marketing Campaigns, Fundraising Advancement, Blog, Featured, Higher Ed Marketing, Ideas, case-studies, Branding
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
