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March 18

The AI Toolbox That Won’t Let You Get Left Behind


I know I can’t be the only one who dreads the mass amount of emails and project notifications to sift through when I return from being out of office for a couple weeks. 

Sometimes it makes me feel like I need a vacation all over again! 

Recently I left the office for 2 weeks, and coming back after that long away is usually difficult. But this time, I used a few AI tools to help me get caught up faster. And let me tell you, the difference was obvious! AI tools have become indispensable in my work life. 

My AI Toolbox  

In the digital age, the right tools can make all the difference, and for me, a curated set of AI-powered assistants has been nothing short of revolutionary. Especially when I’m out of the office or need to be highly efficient in my work. Each tool serves a unique purpose, and changes my workflow from overwhelming to manageable. 

Here are the tools I frequently use: 

Let’s deep dive into each: 


Managing an overflowing inbox can be a daunting task that can easily consume hours of your day. To overcome this, SaneBox is my first line of defense against email overload. Utilizing advanced AI algorithms, SaneBox assesses your email interaction patterns to discern which messages matter most to you. It then filters out less important emails into a separate folder so your attention remains focused on high-priority communications. Which gives you a decluttered inbox where vital emails no longer get lost in the noise. It’s like having a personal assistant dedicated solely to keeping my inbox in check, allowing me to focus on what truly matters.


The creation of engaging and relevant content is a cornerstone of effective marketing, but it’s also a time-intensive process. CassidyAI makes it less daunting by leveraging AI to mimic your writing style and vocabulary. With minimal input—a title and a few bullet points—CassidyAI crafts detailed content that resonates with your audience. I use this tool to quickly produce web content, articles, and other written materials, while keeping content production high-quality and efficient.


ChatGPT has proven to be an indispensable tool for a variety of tasks. Its capacity to analyze complex data sets makes it perfect for unpacking enrollment trends and insights. Plus, you can brainstorm with it! ChatGPT’s prowess in generating coherent and engaging communication flows and creative project ideas offers a fresh perspective on marketing strategies. You can talk to it about campaigns that inspire you, tell it about your college and the students you want to attract, then ask it to brainstorm unique marketing methods with you that will attract your mission-fit students

Anthropic’s Claude AI

This AI tool has made it possible for me to quickly acquire new abilities. One of the standout features of Claude AI is its ability to facilitate personalized learning and skill acquisition. Whether it’s web scraping, data analysis, or any other specific task, Claude AI can adapt its teaching approach to the individual user. And the best part? This guidance is personalized, with a focus on matching the user’s pace, style, and level of understanding, to make learning more efficient and effective.

Each tool offers a unique set of capabilities, and each one can make your job as a higher education marketer easier. I recommend taking a look at each of these tools and considering how you can integrate them into your daily systems. 

Higher Ed Marketing with AI: Efficiency, Challenges, and the Future

By harnessing the capabilities of these AI tools in the field, marketing professionals will see significant time savings. 

These tools automate and streamline tasks that traditionally consumed hours, if not days, of manual labor. From managing an overflowing inbox to generating comprehensive content and analyzing complex datasets, AI enables you to stay ahead of your workload, even when stepping away from the office.

However, integrating AI into existing systems is not without its hurdles. 

Initially, there may be a learning curve as teams adapt to new technologies and workflows. And I’ve definitely heard the concerns about AI understanding the nuanced needs of a diverse student body or accurately reflecting an institution’s voice in content creation. But to address these challenges we have to familiarize ourselves with each tool’s capabilities. Simply ignoring them will only make institutions get left behind.

The potential of AI in higher education marketing is boundless. As AI technology continues to evolve, its ability to interpret complex patterns and execute tasks with increasing sophistication will undoubtedly open new avenues for reaching and engaging prospective students. By embracing the efficiency gains and overcoming the challenges of today’s AI tools, institutions position themselves at the forefront of a new frontier.

The Path Forward

Though I have provided you with AI tools to consider, I want you to remember that AI isn’t only a tool. It is a game-changer that will likely redefine how institutions connect with prospective students and sculpt their marketing strategies. 

I encourage you to reflect on how AI can revolutionize your marketing efforts. 

Think about the potential for AI to streamline your operations, enrich your content strategies, and uncover insights that drive more meaningful engagements with your audience. What if you could use it to make your institution become more relevant to your target audience? Or what if you could get more time back in your day for marketing strategy with AI taking care of the general tasks for you? 

I know it’s helping me, which is why I encourage you to let it help you! 

Are you and your team ready to take the next step with AI? Caylor Solutions now offers a 6-Session AI Masterclass that will empower your team to maximize AI for creativity, productivity and time-management. Email us at wilson@caylor-solutions.com to learn more.

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A Marketing Guide To Fill Your Institution With Students Who Will Succeed.

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