by Bart Caylor | Dec 22, 2025 | Giving, Featured, Ideas
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
by Bart Caylor | Dec 15, 2025 | Branding, Marketing Strategies, content marketing, Marketing Trends, Featured, Ideas, Strategies
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: “We are the...
by Bart Caylor | Dec 8, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
by Bart Caylor | Dec 1, 2025 | Leveraging AI, Marketing Strategies, Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. It’s important for us to understand these trends in how students and their families think and behave. Why is it so...
by Bart Caylor | Nov 20, 2025 | Ideas, Featured, Strategies, Generation Z
Event branding in higher education goes beyond coordinating logistics and transforms ordinary campus moments into meaningful brand experiences. If a brand is what people say about you when you’re not in the room, then events are where your brand speaks the loudest...
by Bart Caylor | Nov 17, 2025 | Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
