by Bart Caylor | Jan 23, 2023 | Marketing Budgets, Blog, Featured, Print Media, Advancement, Email Marketing
Alumni newsletters can be one of your school’s most effective marketing resources. A well-crafted, consistent newsletter helps you maintain an open line of communication with your former students long after they’ve graduated. Through compelling storytelling, you can...
by Bart Caylor | Dec 26, 2022 | Blog, content marketing, Marketing Budgets, Featured, Tools
With 2023 right around the corner, humanity cautiously surges forward in a post-pandemic world. COVID-19 forced a higher ed industry that is notoriously slow to adapt to evolving technology to try to catch up to the rest of the world on a moment’s notice. Higher ed...
by Bart Caylor | Oct 31, 2022 | Marketing Budgets, Enrollment, Blog, Featured, School Websites, content marketing
With the new year approaching, inflation and rising interest rates probably have many small school marketing teams reeling from sticker shock. And as our global economy continues to teeter on the brink of recession, consumers and academic institutions alike are...
by Bart Caylor | Oct 18, 2021 | Marketing Budgets, Blog, Featured
Numbers can be so discouraging sometimes. It’s easy to look over your enrollment marketing budget and wonder what more you could do if you only had a few more dollars to work with. Then so-called reality sets in. You don’t have more dollars. Defeated, you shrug your...
by Bart Caylor | Dec 9, 2019 | Marketing Trends, content marketing, Marketing Budgets, Blog, Featured, Ideas
Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
by Bart Caylor | Jul 29, 2019 | Marketing Budgets, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Marketing Trends
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...
